Enterprise-Level Digital Marketing Strategies
How it Works
With an integrated team approach, our clients thrive.
Because of our integrated approach, TopSpot’s Customer Relationship Teams are a great fit for the large company that wants and needs a team of marketing specialists to implement SEO, PPC, and CRO strategies that drive new business opportunities. Each CRT consists of a Team Lead, a PPC Account Manager, 2 SEO Specialists, and a Conversion Specialist.
Our Enterprise teams are specialized teams who work with large budgets, create enterprise-level strategies, and provide additional reporting based on the needs of the specific client.
As you might expect from an SEO and PPC agency for large companies, we offer additional tools and reporting for our enterprise customers such as BrightEdge, which offers deeper reporting and visualization of SEO metrics and KPIs.
Customized Reporting Dashboards
BrightEdge provides our team insights to factors like intent signals, share of voice (i.e. how much online discussion of the industry is dictated by the company), competitive ranking dashboards, and customer journey reporting.
Website Development
While most large corporations already have a website, we often see opportunities to build on conversion optimization and search engine optimization best practices through design and development.
Whether you have an existing website that needs improvement, or you are building a new website with TopSpot, our design and development services always start with digital marketing as the foundation.
For large companies specifically, we have experience in:
- Designing and building forward thinking websites that adhere to branding guidelines
- Incorporating investor and stockholder sections for stakeholders
- Strategically combining multiple brands or websites
Working Together
Many larger companies have their own in-house marketing teams. TopSpot often complements these teams for collaborating on marketing strategy and focuses on the implementation and reporting of the digital marketing side as an extension of your existing team.
As a Premier Google Partner, we have tools at our disposal that can fill in information gaps you may not have known were there. That includes access to a Google Account Manager who works with our PPC teams. We also have access to beta programs and specialization trainings that are not available to the public. We are able to stay ahead of the curve on new marketing innovations and we pass that advantage onto our clients.
Whether big, small, local, or international, the right marketing team can make a difference for any business. We treat our corporate clients with a level of attentiveness and expertise truly needed to make a difference in a company already heavily invested in its own marketing strategies.
TopSpot continues to raise our SEO position and work with us in our PPC campaign to push leads to our site. We have a very specific market and TopSpot meets with us every other week to review current leads and see what changes need to be made to ensure we are maximizing opportunities.
Lynne Sanders, Air Purification Inc.