Web Development

Why Your Sitemap is Important to Your Overall Digital Marketing Strategy 

Do architects build without blueprints? The same goes for web developers when building websites—they need a plan to ensure your customers can easily navigate your website to find the information they need. Did you know these sitemaps are also important to SEO? Learn more about these unsung digital marketing heroes in our latest blog.

By Stefanie Thompson

May 02, 2024

Industrial Insights

The Benefits of Industry Associations

To go deeper into industry associations and their benefits, we spoke with David Klotz, President of Precision Metalforming Association (PMA). He illustrates how involvement in an industry association like PMA is an opportunity for your individual business, its employees, and the industry you serve overall.

By Stefanie Thompson

Apr 25, 2024

Analytics

The Scoop on Cookies and Privacy

There’s been a lot of talk lately about privacy on the internet, cookies going away and its impact on digital marketing.

By Courtney Clark

Jun 29, 2021

Analytics

How to Export Historical Data from Google Universal Analytics  

Haven't exported your historical data in Google Universal Analytics yet? TopSpot has you covered with a step-by-step guide on exporting and storing your historical data, plus considerations and TopSpot recommendations.

By Stefanie Thompson

Mar 28, 2024

SEO

Google March 2024 Core Update: What Your Business Needs to Know 

Google is currently undergoing a Core Update, the first for 2024. This update is expected to have a longer rollout time than past updates, due to multiple components. We expand on these components and what to look out for in our newest blog.

By Stefanie Thompson

Mar 13, 2024